together.
The best brands connect with customers through authentic, engaging stories. We help founders find, shape, and tell theirs.
together.
The best brands connect with customers through authentic, engaging stories. We help founders find, shape, and tell theirs.
Let’s shape your
narrative
voice
brand
mission
story
Let's shape your story
Play reel
Play reel
BE RARE
BE RARE
BE RARE
Strategic storytelling for start-ups
Our
Projects
(8)
Strategy / Digital
Common Future Co.
Common Future Co. came to us with a big mission but little clarity on how to communicate it. We began by rethinking their messaging, positioning them as forward-thinking yet accessible.
Web / Creative Direction
Lumen Path Studio
Lumen Path Studio, a team of visual storytellers, needed a website to showcase their cinematic work. We designed a portfolio site that feels alive and engaging.
people
people
(1)
(1)
(1)
Investors back founders over businesses, and customers are increasingly buying from brands they can put a face to. When the world is hurtling forward towards technology at speed, people are seeking real, authentic connection.
A strategically selected, well-told story helps customers, investors, and employees connect with you, believe in your brand, and root for your success.
Investors back founders over businesses, and customers are increasingly buying from brands they can put a face to. When the world is hurtling forward towards technology at speed, people are seeking real, authentic connection.
A strategically selected, well-told story helps customers, investors, and employees connect with you, believe in your brand, and root for your success.
foundation
foundation
(2)
(2)
(2)
AI can create compelling content, but only when given compelling context. Without the foundations, an AI-written story blends in with the rest of the generic content fillings your feeds, making it impossible to stand out as a thought leader. Worse, your audience feels disconnected from you, risking trust at a critical stage in your growth.
Build the foundations first. Identify your key stories, sources of truth, brand guidelines, and your distinct tone of voice. Then, use AI to amplify your unique narrative.
AI can create compelling content, but only when given compelling context. Without the foundations, an AI-written story blends in with the rest of the generic content fillings your feeds, making it impossible to stand out as a thought leader. Worse, your audience feels disconnected from you, risking trust at a critical stage in your growth.
Build the foundations first. Identify your key stories, sources of truth, brand guidelines, and your distinct tone of voice. Then, use AI to amplify your unique narrative.
leader
leader
(3)
(3)
(3)
Whether you're carving out your position as a leader in your market or an expert within your sector, only original thought and experience can establish this.
By identifying your core stories, you can shape a thought leadership strategy unique to your needs and your audience.
While your competitors are pushing out the same narrative at speed, investors and customers will turn to you for original, quality insights they can't find elsewhere.
Whether you're carving out your position as a leader in your market or an expert within your sector, only original thought and experience can establish this.
By identifying your core stories, you can shape a thought leadership strategy unique to your needs and your audience.
While your competitors are pushing out the same narrative at speed, investors and customers will turn to you for original, quality insights they can't find elsewhere.
“I've been a journalist, an author, and a ghostwriter for global tech consultancies and small start-ups. I know what a compelling story looks like, and how to shape yours into one worth telling.”
“I've been a journalist, an author, and a ghostwriter for global tech consultancies and small start-ups. I know what a compelling story looks like, and how to shape yours into one worth telling.”
— Rebecca king, FOUNDER & WRITER
— Rebecca king, FOUNDER & WRITER
At Uncommonplace, we help start-ups and founders find, shape, and tell their story so they can unlock investment opportunity, connect with customers, and grow their presence.
At Uncommonplace, we help start-ups and founders find, shape, and tell their story so they can unlock investment opportunity, connect with customers, and grow their presence.
Leo
MartenCEO & Partner
Nina
MorettiDesign Director
Tomas
ReedLead Developer
Alma
CastellanoStrategy & Client Lead
Leo
MartenCEO & Partner
Nina
MorettiDesign Director
Tomas
ReedLead Developer
Alma
CastellanoStrategy & Client Lead
Leo
MartenCEO & Partner
Nina
MorettiDesign Director
Tomas
ReedLead Developer
Alma
CastellanoStrategy & Client Lead
Leo
MartenCEO & Partner
Nina
MorettiDesign Director
Tomas
ReedLead Developer
Alma
CastellanoStrategy & Client Lead
Leo
MartenCEO & Partner
Nina
MorettiDesign Director
Tomas
ReedLead Developer
Alma
CastellanoStrategy & Client Lead
Leo
MartenCEO & Partner
Nina
MorettiDesign Director
Tomas
ReedLead Developer
Alma
CastellanoStrategy & Client Lead
Leo
MartenCEO & Partner
Nina
MorettiDesign Director
Tomas
ReedLead Developer
Alma
CastellanoStrategy & Client Lead
Leo
MartenCEO & Partner
Nina
MorettiDesign Director
Tomas
ReedLead Developer
Alma
CastellanoStrategy & Client Lead
We're not new to this. We find and tell stories that captivate across industries and sectors, helping founders communicate with confidence.
We're not new to this. We find and tell stories that captivate across industries and sectors, helping founders communicate with confidence.
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0+
Years
Years
Years
of experience, across journalism, marketing and creative writing.
of experience, across journalism, marketing and creative writing.
of experience, across journalism, marketing and creative writing.
0+
0+
0+
0+
0+
0+
Projects
Projects
Projects
launched and loved.
clients worldwide.
launched and loved.
clients worldwide.
launched and loved.
clients worldwide.
0
0
0
0
0
0
Published books
Published books
Published books
Ask about our
qualifications.
Ask about our
qualifications.
Ask about our
qualifications.
Our
Services
(3)
From interview to final draft, we uncover your most compelling stories and hand over publish-ready content.
From interview to final draft, we uncover your most compelling stories and hand over publish-ready content.
Founder Stories
Founder Stories
Your own thoughts, insights, and experiences turned into a monthly supply of posts, articles, and ideas, ready to engage investors and customers.
Once a month, we talk for an hour. We dig deep into current trends and topics relevant to your audience, take down your thinking and turn it into a month of writing under your name.
Receive eight posts and two long-form articles, in your voice, ready to publish, and build your online presence with ease.
Your own thoughts, insights, and experiences turned into a monthly supply of posts, articles, and ideas, ready to engage investors and customers.
Once a month, we talk for an hour. We dig deep into current trends and topics relevant to your audience, take down your thinking and turn it into a month of writing under your name.
Receive eight posts and two long-form articles, in your voice, ready to publish, and build your online presence with ease.
Story Foundation Sprint
Story Foundation Sprint
Your brand's story, voice, and foundational content are shaped within two weeks, giving you the bedrock for all future marketing.
Whether you plan to generate content with AI or write it yourself, this sprint gives you the context you'll need for success. Across three interviews, we extract your brand's stories, missions, and personality.
Then, receive a defined brand voice and tone guide, messaging foundation, and a series of cornerstone pieces. Each is ready to publish, and serves as your content foundation.
Your brand's story, voice, and foundational content are shaped within two weeks, giving you the bedrock for all future marketing.
Whether you plan to generate content with AI or write it yourself, this sprint gives you the context you'll need for success. Across three interviews, we extract your brand's stories, missions, and personality.
Then, receive a defined brand voice and tone guide, messaging foundation, and a series of cornerstone pieces. Each is ready to publish, and serves as your content foundation.
Story Strategy Hour
Story Strategy Hour
Not sure where your story's falling short, or where to start? In one focused hour, we pull apart how you're currently showing up, considering what's working, what's missing, and what to fix first. You'll leave with a clear sense of your strongest narrative and the practical next steps to tell it well.
For founders who want direction before they commit to the full journey.
Not sure where your story's falling short, or where to start? In one focused hour, we pull apart how you're currently showing up, considering what's working, what's missing, and what to fix first. You'll leave with a clear sense of your strongest narrative and the practical next steps to tell it well.
For founders who want direction before they commit to the full journey.
Choose a service that fits your needs. From full story foundations to monthly packages, our options give you the narrative support you need.
Custom services and ongoing content available upon request.
Choose a service that fits your needs. From full story foundations to monthly packages, our options give you the narrative support you need.
Custom services and ongoing content available upon request.
Not sure where to start? Let’s figure it out together.
Not sure where to start? Let’s figure it out together.
Founder Stories
Monthly
£920
/ month
Founder Stories
Monthly
£920
/ month
Grow your presence as a founder & leader
One hourly conversation a month
8-10 posts, written in your voice
2 articles, tailored to your audience
Suggested stock imagery
Grow your presence as a founder & leader
One hourly conversation a month
8-10 posts, written in your voice
2 articles, tailored to your audience
Suggested stock imagery
perfect for founders who need to grow an online presence and build authority with limited time.
perfect for founders who need to grow an online presence and build authority with limited time.
Story Foundation Sprint
£2,200
one-off
Story Foundation Sprint
£2,200
one-off
Build your brand's content foundations
Three deep dive stakeholder interviews
A defined brand voice and style guide
Narrative and messaging framework
Series of cornerstone pieces
Build your brand's content foundations
Three deep dive stakeholder interviews
A defined brand voice and style guide
Narrative and messaging framework
Series of cornerstone pieces
Best for start ups looking to start marketing efforts with confidence and clarity
Best for start ups looking to start marketing efforts with confidence and clarity
Story Strategy Hour
£150
/ redeemable against
any future services
Story Strategy Hour
£150
/ redeemable against
any future services
Understand how you're showing up
Get clear on your core stories
Get practical next steps
Start your story-led strategy
Low-risk commitment
Understand how you're showing up
Get clear on your core stories
Get practical next steps
Start your story-led strategy
Low-risk commitment
BESt for founders and brands looking for strategic advice, without execution
BESt for founders and brands looking for strategic advice, without execution
June 10, 2026
Coming soon
Stories are at the heart of Uncommonplace. Check back soon to find out about our own, and why they can help set you apart from your competitors.
FAQ
Have questions? Here’s what to know before we get started, and if you don’t find what you’re looking for, feel free to ask.
/ 01
Do I need to have a LinkedIn presence already?
No. Whether you're starting from zero or already posting, we build from where you are.
/ 01
Do I need to have a LinkedIn presence already?
No. Whether you're starting from zero or already posting, we build from where you are.
/ 02
How does this differ from a marketing agency?
Most agencies start with channels and tactics then work backwards to figure out what to say. We start with the story, because everything else is built on it.
At Uncommonplace you're not handed to a junior, routed through an account manager, or sold a retainer of deliverables. You work directly with the founder, a journalist, author, and strategist, and the focus is on you: your voice, your presence, your authority.
/ 02
How does this differ from a marketing agency?
/ 03
Why stories?
People don't remember features or value propositions, but they do remember stories. Every decision your audience makes is emotional first: to invest, to buy, to trust. Story is how you reach that.
It's also the one thing no competitor can copy. They can match your features and undercut your price, but they can't have your story. When AI is flattening everything, your story is your real advantage.
/ 03
Why stories?
/ 04
How long does a typical project take?
For the Founder Stories: one hour a month, delivered in a week. For the Sprint: three interviews and delivered in two weeks.
/ 04
How long does a typical project take?
/ 05
Why not just use AI?
AI is brilliant for scale, but it can only amplify what already exists. It can't sit across from you and pull out the story you didn't know was interesting. The foundations come first – the human story, the voice, the point of view. Then AI has something worth amplifying.
/ 05
Why not just use AI?
FAQ
Have questions? Here’s what to know before we get started, and if you don’t find what you’re looking for, feel free to ask.
/ 01
Do I need to have a LinkedIn presence already?
No. Whether you're starting from zero or already posting, we build from where you are.
/ 01
Do I need to have a LinkedIn presence already?
No. Whether you're starting from zero or already posting, we build from where you are.
/ 02
How does this differ from a marketing agency?
Most agencies start with channels and tactics then work backwards to figure out what to say. We start with the story, because everything else is built on it.
At Uncommonplace you're not handed to a junior, routed through an account manager, or sold a retainer of deliverables. You work directly with the founder, a journalist, author, and strategist, and the focus is on you: your voice, your presence, your authority.
/ 02
How does this differ from a marketing agency?
/ 03
Why stories?
People don't remember features or value propositions, but they do remember stories. Every decision your audience makes is emotional first: to invest, to buy, to trust. Story is how you reach that.
It's also the one thing no competitor can copy. They can match your features and undercut your price, but they can't have your story. When AI is flattening everything, your story is your real advantage.
/ 03
Why stories?
/ 04
How long does a typical project take?
For the Founder Stories: one hour a month, delivered in a week. For the Sprint: three interviews and delivered in two weeks.
/ 04
How long does a typical project take?
/ 05
Why not just use AI?
AI is brilliant for scale, but it can only amplify what already exists. It can't sit across from you and pull out the story you didn't know was interesting. The foundations come first – the human story, the voice, the point of view. Then AI has something worth amplifying.
/ 05
Why not just use AI?
FAQ
Have questions? Here’s what to know before we get started, and if you don’t find what you’re looking for, feel free to ask.
/ 01
Do I need to have a LinkedIn presence already?
No. Whether you're starting from zero or already posting, we build from where you are.
/ 01
Do I need to have a LinkedIn presence already?
No. Whether you're starting from zero or already posting, we build from where you are.
/ 02
How does this differ from a marketing agency?
Most agencies start with channels and tactics then work backwards to figure out what to say. We start with the story, because everything else is built on it.
At Uncommonplace you're not handed to a junior, routed through an account manager, or sold a retainer of deliverables. You work directly with the founder, a journalist, author, and strategist, and the focus is on you: your voice, your presence, your authority.
/ 02
How does this differ from a marketing agency?
/ 03
Why stories?
People don't remember features or value propositions, but they do remember stories. Every decision your audience makes is emotional first: to invest, to buy, to trust. Story is how you reach that.
It's also the one thing no competitor can copy. They can match your features and undercut your price, but they can't have your story. When AI is flattening everything, your story is your real advantage.
/ 03
Why stories?
/ 04
How long does a typical project take?
For the Founder Stories: one hour a month, delivered in a week. For the Sprint: three interviews and delivered in two weeks.
/ 04
How long does a typical project take?
/ 05
Why not just use AI?
AI is brilliant for scale, but it can only amplify what already exists. It can't sit across from you and pull out the story you didn't know was interesting. The foundations come first – the human story, the voice, the point of view. Then AI has something worth amplifying.
/ 05
Why not just use AI?